QUESTION:
Hello Luke
When they ask “what aims can a manager have in the size of the business?” should I know all the reasons or not? If so what are the most important reasons?
Thank you
ANSWER:
QUESTION:
Hello Luke
When they ask “what aims can a manager have in the size of the business?” should I know all the reasons or not? If so what are the most important reasons?
Thank you
ANSWER:
Two articles to read through when covering the concepts of market share and business growth:
http://m.news24.com/fin24/Companies/Financial-Services/Capitec-ousts-Nedbank-from-No-4-slot-20130508
http://businesstech.co.za/news/banking/37442/is-capitec-really-the-4th-biggest-bank-in-sa/
1 The first article claims that Capitec has recently overtaken Nedbank as South Africa’s 4th largest bank. In other words, Capitec has grown as a business. The second article, however, raises some points about what we consider as “growth” and how this would affect Nedbank and Capitec’s ranking.
Q: In which ways can we view Capitec as larger than Nedbank? At the same time, what criteria would we use to see Nedbank as remaining in 4th position?
2 According to the first article, FNB has the highest adspend (finance spent on advertising) of all the banks. However, FNB’s market share declined in spite of this. On the other hand, Capitec has the lowest adspend but its market share grew.
Q: Does this mean that advertising is not a sure way to increase market share? Are there other factors that we need to consider here?
Question:
Hi Luke
In the book IGCSE Business Studies page 253, Activity 16.4, I am asked to carry out a SWOT analysis on a product of my choice. I was just wondering – does this have to be an existing product, or can the product be fictional?
Regards
Daniël
An interesting article involving business, social media and advertising: http://www.bbc.co.uk/news/business-22263984
Questions:
1. What do you think attracts potential advertisers to Twitter? Answer in light of this statement: “Marketing messages can be tailored to very precise groups of people, based on their age, gender and the interests and affiliations they have expressed through interaction with social media.”
2. Since Twitter is a global social media platform with diverse users from around the world, suggest the types of businesses that are likely to advertise on Twitter.
3. Do you think advertising might have any negative impact on Twitter’s reputation and credibility?
4. Advertising on Twitter is an example of which of the 4 marketing P’s?
Hi everyone
To those who have completed and submitted assignment 2 (AS and IGCSE) following the guidelines posted here previously: thank you for your excellent work! The vast majority have earned very good marks and you should be on the right track going forward, as you now have a better understanding of what is expected at this level. To those who still need to submit this assignment: please do so as soon as you are able and ready – exercises and feedback you will receive is valuable and helpful!
As we heading into the exam season now, many of you are preparing to write during the upcoming May/June session. I will be uploading some posts over the next while (with one revision post to follow this), so please remember to follow the links you receive via email if you are following this blog.
I‘m also preparing for university exams at this time, so I would appreciate your patience and understanding during this very busy period. I will still do my best to return assignments and answer your emails and questions promptly.